Free tool — Alister Randell
Does your content actually sound like you?
5 honest questions to find the gap between your visual brand and who your business really is — and what to do about it.
Question 1 of 5
When a new customer first finds your business online, what do they likely see?
Think about your website, socials, Google listing — first impressions count.
Question 2 of 5
If your best client described your business to a friend, what would they most likely say?
This is about the real reputation you've earned — not your tagline.
Question 3 of 5
How would you describe the gap between your content and your actual business?
Be honest — this is the most important question.
Question 4 of 5
What's the biggest thing holding your content back right now?
Pick the one that resonates most.
Question 5 of 5
What would it mean for your business if your content finally reflected who you really are?
Think about the clients you most want to attract.
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Drop your name and email below and I'll send them through — plus a few extra resources to help you get started.
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Your results
Here's what your answers are telling us.
Your content strategy framework
Step 1 — Foundation
Clarify your brand story
Before any camera comes out, get clear on three things: who you serve, what transformation you create, and why you do it. Every piece of content flows from this.
Step 2 — Expression
Show the experience, not just the product
Your best clients chose you because of how you made them feel. Your content should capture that feeling — not just what you did, but what it was like to work with you.
Step 3 — Consistency
Build a rhythm, not a campaign
Content that works isn't a one-off shoot — it's a steady drumbeat of authentic moments. One intentional content day per quarter can transform your entire presence.
3 brand story prompts to get you started
01
What's one thing your clients always say after working with you that surprises you — something you do naturally that they genuinely value?02
If you had to describe your business to someone who'd never heard of your industry, what would you say in one sentence that captures the feeling — not just the service?03
What moment from your work in the last 6 months made you think "this is exactly why I do this"? That moment is your content.Alister Randell
I help businesses close the gap between who they are and how they show up — through photos, film, and strategy.
Book a free 20-minute brand conversation →No pitch. Just a real conversation about your brand story.